How Amazon Trained Its Investors to Behave
Harvard Business Review
JANUARY 30, 2013
By the fourth quarter of 2001 — that is, within about 21 months — it was turning a profit. That opportunistic approach to financial markets has defined Amazon since it went public in 1997. billion bond issue just before the debt-market meltdown of autumn 2008. billion in bonds the year before). Nice timing, huh?
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