2002 Executive Coaching Innovation Marketing 
Harvard Business Review
OCTOBER 10, 2016
Similar to what we’ve learned about creating cultures of innovation, it takes more than a handful of leaders contributing creative brilliance; it takes leaders driving the focus on and readiness for change that going digital requires. market partners to GE) can take advantage of the unique GE learning experience. Expert Coaching.
N2Growth Blog
SEPTEMBER 29, 2010
Yes coaching is grounded in theories of behaviour but that doesnt require someone to be an expert in psychology or counselling, nor does it require the supervision processes that form a part of those professions. We all "buy" consulting so if coaches just want to transact they just need to market and burnish their brand.
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