Businesses Serving the Poor Need to Get Over Their Unease About Profit
Harvard Business Review
JUNE 13, 2012
cents for a sachet that could purify 10 liters, Pur achieved penetration rates of 5% to 10% in its test markets — strong by almost any yardstick — but in 2005 the company gave up on Pur as a business, because the numbers simply hadn't worked. The microfinance industry is a rare D and E success story.
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