How Sephora Reorganized to Become a More Digital Brand
Harvard Business Review
JUNE 26, 2014
When I joined in 2007, it was obvious Sephora had the right ingredients to become a world-class digital brand — willingness to take risks, commitment to customers, and passion for educating clients. Each group can imagine things are possible that the other might not have dreamed of. My kids are my best focus group.
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