2011 Consultative Kotter Marketing 
Strategy Driven
SEPTEMBER 12, 2011
market) risk obsolescence or irrelevance. Keep your company fighter-pilot agile in any turbulent or changing market. It helps us to continually revise our assumptions about the market, economy, and world. He also serves as a consultant to process and continuous improvement management programs. But how is this done?
Harvard Business Review
NOVEMBER 23, 2016
Twenty years ago, John Kotter pegged the failure rate at 70% and the needle hasn’t moved much since. Within a few years, we had dramatically turned around the organization’s finances, performance measures, and market share. Organizational transformation is notoriously difficult. Insight Center. Sponsored by Medtronic.
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