London Succeeds in Its Olympic Trials
Harvard Business Review
JULY 27, 2011
We stand today on July 27, one year away from the Opening Ceremony of the London 2012 Olympic Games. Lord Sebastian Coe, chair of the London 2012 Olympic Games, summed up this attitude, saying, "In every time of adversity lies opportunity.never let a good crisis go to waste." This is not even a marketing partnership.
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