Remove 2012 Remove Innovation Remove Maturity Remove Parcell
article thumbnail

How Companies Say They’re Using Big Data

Harvard Business Review

I’ve been surveying executives of Fortune 1000 companies about their data investments since 2012, and for the first time a near majority – 48.4% — report that their firms are achieving measurable results from their big data investments , with 80.7% The next phase will be to use data for new products and other innovations.

Company 11