Narrowing the Chasm Between PR Professionals and Wikipedia
Harvard Business Review
JUNE 10, 2014
As a result, a symbiotic relationship was established, with communications professionals providing information, context, statements, and experts for journalists working on stories, who—in return—were paid to wade through the various pitches from PR pros to find what would best aid their story and, presumably, their audiences.
8 
Let's personalize your content