How U.S. Businesses Can Succeed in India in 2015
Harvard Business Review
DECEMBER 22, 2014
America’s largest insurer, Allstate, announced plans to invest $1 billion in its India operations. In June 2013, Dallas-based Mary Kay exited from India after six years and over $20 million invested. When they quit, the American company’s brand and reputation takes a hit in India. David Mulford, U.S.
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