Ain't Too Proud to Beg: Pricing Lessons from the Rolling Stones
Harvard Business Review
MAY 14, 2013
Earlier this month the Rolling Stones kicked off a brief 2013 tour celebrating their 50th anniversary. The Stones have always been aggressive in setting ticket prices, and it appears they''ve pushed too hard this time. In fact, I wrote my PhD dissertation on rock concert ticket prices. Lower Value to Justify a Lower Price.
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