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Join Me in Des Moines?

Steve Farber

If you’re in the Midwest of the US–or just have a hankering to travel there–please join me at The Extreme Leadership Intensive in Des Moines, IA on July 18 & 19, 2013. Early Bird pricing ends today, but it’s a great value no matter how you slice it. It’s going to be great work and a lot of fun. (I

IAS 91
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Self-Esteem - Give Yourself Credit!

Building Personal Strength

He discounted his achievement, so he didn’t give himself credit. You checked the Internet and made a bunch of calls and found what you were looking for at a much lower price, saving a couple hundred dollars. What you did has value, so don’t discount it. Copyright 2013. Jeff‘s achievement was worth a lot. You quit smoking.

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Are You Certifiable? Announcing The Next Extreme Leadership Certification Weekend

Steve Farber

The program will be held in San Diego from January 11 – 13, 2013. For complete info on details and pricing please reply to me directly , or call our office at 858-513-4184. Email me and I’ll tell you how you can participate in The Summit at a deep, deep discount. It’ll be a great combination of work and fun.

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Price-Sensitive Customers Will Tolerate Uncertainty

Harvard Business Review

When I help a company with their pricing strategy, the typical first day of an engagement entails the client company’s vice president saying with a grin: “So, how are you going to help us raise prices?” Can you imagine an individual price negotiation with every customer for each product in their cart at Wal-Mart?)

Price 8
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Are You Certifiable? Announcing The Next Extreme Leadership Certification Weekend

Steve Farber

The program will be held in San Diego from January 11 – 13, 2013. For complete info on details and pricing please reply to me directly , or call our office at 858-513-4184. Email me and I’ll tell you how you can participate in The Summit at a deep, deep discount. It’ll be a great combination of work and fun.

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Stop Being Fooled by List Prices

Harvard Business Review

For many of us, a reflexive trigger to purchase is the emotional rush of scoring a big discount. Penney’s recent pricing debacle. Convinced that consumers were sick of playing the fake discount game, CEO Ron Johnson pledged to stop the madness. What’s interesting is that Penney’s prices were indeed low.

Price 8
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Ain't Too Proud to Beg: Pricing Lessons from the Rolling Stones

Harvard Business Review

Earlier this month the Rolling Stones kicked off a brief 2013 tour celebrating their 50th anniversary. The Stones have always been aggressive in setting ticket prices, and it appears they''ve pushed too hard this time. In fact, I wrote my PhD dissertation on rock concert ticket prices. Lower Value to Justify a Lower Price.

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