Does Stating What Your Company Stands for Affect Your Bottom Line?
Harvard Business Review
AUGUST 3, 2015
The Enron example is included in their paper.) The paper, published in the European Management Journal, isn’t the first to look at the values firms list on their websites; a 2013 paper tried something similar but found no correlation with performance. But researchers at INSEAD and IMD business school weren’t so sure.
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