2013, Finance and P&L - Leadership Digital

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2013

Finance

P&L

How Big Data Brings Marketing and Finance Together

Harvard Business Review

JULY 17, 2014

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. Rajamannar involved finance early. At many companies we work with, analytics becomes the connective tissue between the different visions of what drives results emerging from marketing and finance.

Finance

Finance Marketing P&L ROI

The Rebirth of the CMO

Harvard Business Review

AUGUST 5, 2014

McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. Says Abi Comber, Head of Marketing for British Airways: “Having P&L responsibility is incredibly powerful.

P&L

P&L Banking Marketing Call Center

How Big Data Brings Marketing and Finance Together

The Rebirth of the CMO

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