2013 Industry Innovation Mass Marketing 
Harvard Business Review
JANUARY 3, 2013
Avis has taken an interesting (and bold) step by acquiring Zipcar, absorbing an innovative but struggling competitor at what is likely to be seen as a bargain price while acquiring a small but desirable customer base and gaining a foothold in the rapidly growing world of collaborative consumption.
Harvard Business Review
JANUARY 25, 2016
He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented. So most companies in traditionally male-dominated sectors (IT, finance, law, most heavy industry) are unwittingly speaking and selling “male” while they profess to want balance.
Expert insights. Personalized for you.
8 
Let's personalize your content