Harvard Business Review

OCTOBER 2, 2014

Between recent high-profile hires from the fashion and watch industries to the rumored 18-karat gold Apple Watch, some observers are fretting about the company’s trend toward catering to the highly profitable 1%, possibly at the expense of the rest of us. But is that really right? Income data is from the U.S.

Mass Marketing 10

Mass Marketing Marketing Brand Meyer 10

Harvard Business Review

JANUARY 3, 2013

Collectively, they're spawning a range of efficient new "as-a-service" business models in industries as diverse as accommodation, transportation, household appliances, and high-end clothing. In 2013, corporate America will need to pay very close attention to this new paradigm. One of my favorite classroom examples is GirlMeetsDress.)

Disaggregation 8

Disaggregation Hammer Mass Marketing Gordon 8

Harvard Business Review

JANUARY 25, 2016

He had no idea that the ad they’d just run to launch their latest mass-market device was so completely male-oriented. So most companies in traditionally male-dominated sectors (IT, finance, law, most heavy industry) are unwittingly speaking and selling “male” while they profess to want balance.

Company 8

Company Advertising Market Segmentation Mass Marketing 8