Apple: Luxury Brand or Mass Marketer?
Harvard Business Review
OCTOBER 2, 2014
Between recent high-profile hires from the fashion and watch industries to the rumored 18-karat gold Apple Watch, some observers are fretting about the company’s trend toward catering to the highly profitable 1%, possibly at the expense of the rest of us. But is that really right? Bendgate, anyone?) Apple Customers Marketing'
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