The Rise of Virtual Brick-and-Mortars
Harvard Business Review
MAY 22, 2013
By contrast, Miele, which makes and markets everything from kitchen equipment to household wares, runs 10 "Centers" in the United States. By contrast, the UK-based retailer, Tesco, has launched an array of "virtual" stores designed to sell products with no merchandise. Homeplus is now the market share leader in South Korea.
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