2013 Marketing Open-book Prahalad 
Tanveer Naseer
APRIL 1, 2014
Similarly, CK Prahalad’s work on the bottom of the pyramid from the beginning of this century is still hugely influential. And, the winner of the 2013 Thinkers50, Clay Christensen, now sees his ideas of disruptive innovation used and applied by managers in their relentless quest for competitive advantage.
Strategy Driven
MARCH 16, 2016
Perhaps you’ve read the game-shifting books The Fortune at the Bottom of the Pyramid , by C.K. Prahalad or The Business Solution to Poverty by Paul Polak and Mal Warwick. As of February 28, 2013, the company claims: 13,638,438 “lives empowered”. Two examples: Let There Be Light. The lamp becomes a ladder out of poverty.
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