The Rise of Virtual Brick-and-Mortars
Harvard Business Review
MAY 22, 2013
The quintessential example is the quirky local book store, which sells antiques, unusual knick-knacks, offers free Wi-Fi, and hosts a café — an eclectic mix of experiences enriched by products, services, and community that trump online retailing. Homeplus is now the market share leader in South Korea. It was an actual showroom.
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