Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft
Harvard Business Review
DECEMBER 18, 2017
Real Madrid is one of the most recognized soccer franchises in the world. With over 500 million dedicated fans, it also happens to be one of the most innovative franchises when it comes to fan engagement. In 2015, Real Madrid had a lofty goal in mind: to thrill its supporters by allowing them to participate in unbelievable experiences.
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