Do Your Customers Actually Want a “Smart” Version of Your Product?
Harvard Business Review
AUGUST 8, 2017
In 2012, an estimate of a trillion internet-connected devices (by 2015!) After a series of meetings with Silicon Valley stalwarts like Google, Apple, and Amazon, we decided to develop our own IoT software and hired the people who could help us do it. appeared in an IBM investor briefing. Ask yourself these questions first.
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