Good News, Bad News: An HBR Management Puzzle on Innovation Execution
Harvard Business Review
OCTOBER 3, 2013
The following highly condensed fictional case study draws on their paper “Anatomy of a Decision Trap in Complex New Product Development Projects” in Academy of Management Journal. The customer needs the project completed by mid-2015. Compared to our original plan, a larger part of the development phase will now be executed in 2013.
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