How to Transform a Traditional Giant into a Digital One
Harvard Business Review
FEBRUARY 26, 2016
GE has been steadily reducing its ratio of SG&A expense from 18% in 2011 to a targeted 12% in 2016, and in fall 2015 CEO Jeff Immelt told CNBC he planned to take out $1 billion in costs in the next two years on slightly declining revenues. Change the mindset from “span of control” to “speed and collaboration.”
8 
Let's personalize your content