Even Life-Saving Innovations Don’t Sell Themselves
Harvard Business Review
FEBRUARY 16, 2017
adults were at risk of developing type 2 diabetes in 2015. ” Yet others are succeeding by using a number of methods to drive demand, or “diffuse innovation,” as academic researcher Everett Rogers called it. But even the most needed innovation does not sell itself. Consider that 86 million U.S. A team of U.S.
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