2016 Article Case Study Document 
Strategy Driven
JANUARY 22, 2016
I suggest that entrepreneurs create an “ideal customer” document to make sure all new customers fit the mold. Make sure that your marketing document (and a “marketing document” for the purposes of this discussion can mean anything from a website, landing page, advertisement [print or online banner], direct mail letter, email, etc.)
Harvard Business Review
MARCH 9, 2016
” As part of the summit, 45 business schools committed to a best practice document that offers concrete examples to help women succeed at their institutions. In 2014, we published an analysis of 53 award-winning and best-selling cases between 2009 and 2013, based on data from The Case Centre. Companies should weigh in too.
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