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Design Your Employee Experience as Thoughtfully as You Design Your Customer Experience

Harvard Business Review

Improving customer experience is often a top business priority, but what about employee experience? In its 2016 Employee Engagement Benchmark Study, the firm showed that companies that excel at customer experience have one-and-a-half times as many engaged employees as customer experience laggards do. ongoing learning and development.

Brand 8
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Bridging the Gap Between Marketing and IT

Harvard Business Review

The digital marketplace has created a business imperative that every company be — in some way — a technology company. Marketing executives are being tasked with leveraging technology to improve customer experience, drive client growth, and meet loyalty goals. Align your vision.