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The Future Is Where Brands Must Focus

Great Leadership By Dan

And the actions that these brands take to demonstrate their credibility must clearly illustrate a blend of corporate ethics and brand authenticity. Companies have to be consistent in their behaviour, from top to bottom, and right along the supply chain, from the ‘first hand of production to the final hand of the consumer’.

Brand 189
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New Research Explores The Commercial Consequences Of Collective Layoffs

The Horizons Tracker

Collective layoffs are sadly a rather common affair, with an estimated 556 announced between December 2018 and November 2019 in Europe alone. Similarly, the researchers believe that layoffs don’t necessarily reflect the quality of the firm’s offering, in the way that product-harm crises inevitably do. Unique crises.