How CMOs Build Brands by Collaborating Across Silos
Harvard Business Review
MAY 31, 2011
The challenge for the Chief Marketing Officer is to create marketing and brand building that is both exceptional and efficient in the face of country, product, and functional silos. As a consultant, the CMO group at VISA gives advice to the country teams on how to interpret and take action on tracking studies.
15 
Let's personalize your content