StrategyDriven Podcast Special Edition 59 – An Interview with David Aaker, author of Brand Relevance
Strategy Driven
MARCH 24, 2011
Special Edition 59 – An Interview with David Aaker, author of Brand Relevance explores the creation of offerings so different that they create unique categories within which customers perceive no other product or service alternatives. During our discussion, David Aaker, author of Brand Relevance : Making Competitors Irrelevant , shares with us his insights and experiences regarding: the difference between brand relevance and brand preference.
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