How CMOs Build Brands by Collaborating Across Silos
Harvard Business Review
MAY 31, 2011
The challenge for the Chief Marketing Officer is to create marketing and brand building that is both exceptional and efficient in the face of country, product, and functional silos. Too often silos are constrained and fail to create brilliant offering or marketing innovations. Identify and leverage great ideas. Any others come to mind?
14 
Let's personalize your content