In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 170

Brand CEO Stage-Gate Marketing 170

Harvard Business Review

FEBRUARY 22, 2024

In the modern competitive business environment, innovative social initiatives offer a unique avenue for growth, customer loyalty, and employee engagement, often overlooked by organizations. These programs not only revitalized brand images and increased public trust, but also significantly boosted sales and customer engagement.

Brand 23

Brand Execution Customer Loyalty Loyalty 23

In the CEO Afterlife

AUGUST 1, 2011

Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Maxill apparently has plans to resuscitate Ipana as a “retro brand” in the professional dental market.

Brand 131

Brand CEO Stage-Gate Marketing 131

The Horizons Tracker

AUGUST 21, 2023

Nowadays, firms are increasingly scrutinized for their impact on society and the environment, with corporate social responsibility (CSR) becoming an essential component of brand identity. The days of companies being evaluated solely on their customer satisfaction and financial performance are long gone.

Company 75

Company Ethics Brand Brand Management 75

Talent Anarchy 1

AUGUST 25, 2023

Brand Managers: Brand managers are tasked with building and maintaining a strong brand image. They work on strategies to enhance brand recognition and loyalty. Research and Development (R&D) Innovation is a driving force in the consumer non-durables industry.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

Lead Change Blog

OCTOBER 2, 2018

Jim Taggert of Changing Winds provided Leadership and Innovation: Bridging the Gap. Jim shares: “ Innovation occurs throughout organizations. Lisa offers valuable tips for breaking free from a common self-perception that keeps us from defining our own brand of success. Discover Willy on Twitter at @coachforexecs.

Leadership Development 312

Leadership Development Development Leadership Brand 312

The Practical Leader

AUGUST 16, 2023

Their reputation or “leadership brand” has become as critical to their success as the company brand they are selling in their market. Brand management is an inside job. External brand management is multiplied or minimized by workplace culture. They brand themselves and the workplace.

Energy 52

Energy Crisis Absenteeism Leadership 52

Strategy Driven

OCTOBER 29, 2012

What are you doing to innovate it? Apple is the classic example of a brand, with products that back it up. The experience I have in Apple stores is in perfect harmony with the brand they’re portraying. They don’t have to talk about their competition – Apple is the innovator. Are you the dominant brand?

Brand 50

Brand Reputation Customer Loyalty Industry 50

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. You be obsessed with innovation. My business career is characterized with a bunch of David versus Goliath encounters. Wherever I went, the major competitor was 20 times larger.

Creativity 240

Creativity Brand Management Marketing Resistance 240

In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. By applying Jacobs Suchard’s brands and businesses to HBR’s models, I was able to pin-point weaknesses and bring clarity to missing opportunities.

Mentor 228

Mentor Advertorial Kotter Hamel 228

Skip Prichard

FEBRUARY 8, 2021

In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. The role of purpose branding is to unite the firm’s employees and brand customers in the pursuit of that higher vision. Take ice-cream brand Ben & Jerry’s. Jan-Benedict Steenkamp. Mind your lifespan.

Charisma 144

Charisma Bond Leadership Brand 144

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. I was surrounded by entrepreneurial thinkers – innovative leaders who refused to take a step back – people who knew where they were going and how to get there.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

Women on Business

DECEMBER 2, 2012

I had a background in marketing and brand management, and working with concepts and ideas was my passion. Furthermore, I knew that if I wanted to have a successful business in the long run, I needed someone else on my team: someone who had skills and passions that complemented mine. And who knows?

Franchising 255

Franchising Finance Brand Management Advice 255

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. In the CEO Afterlife.

CEO 100

CEO Advertising Brand Creativity 100

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. You be obsessed with innovation. Strategy bell competition innovation strategy' My business career is characterized with many David versus Goliath encounters.

How To 95

How To Brand Management CEO Strategy 95

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. You be obsessed with innovation. My business career is characterized with many David versus Goliath encounters. Wherever I went, the major competitor was 20 times larger.

How To 111

How To Brand Management CEO Resistance 111

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Wouldn’t you expect more innovation?

Brand 260

Brand P&L Human Resources Brand Management 260

Skip Prichard

SEPTEMBER 24, 2019

These are the people who will turn things around, lead the organization to innovate, and drive through challenges. Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. That’s right.

Emotional Intelligence 75

Emotional Intelligence CTO Stress Exit Strategy 75

Coaching Tip

APRIL 29, 2011

For example, when a global brand manager and a local sales organization share responsibilities, and are rewarded for working together, they will fight for their interests so that both the global brand and the local market are addressed. Talented people thrive on that kind of energy.

Development 112

Development Bureaucracy Globalization Middle Management 112

thoughtLEADERS, LLC

DECEMBER 16, 2019

The fast-paced business environment is sometimes necessary, especially when making a name and space for your brand. When you talk about branding, you are talking about constant change. This fast-paced environment leaves brand managers with no choice: they need to favor SPEED over perfection.

Marketing 11

Marketing Brand Management Brand Environment 11

Harvard Business Review

MARCH 20, 2013

Digital disruption has clearly been one of the major catalysts for this change, but less has been said about how the transformation is a prime example of open innovation , a focus of my research for many years. What it takes to make the successful shift to open innovation is always an important theme in our discussions.

Innovation 15

Innovation Advertising Market Segmentation Brand 15

Harvard Business Review

JUNE 6, 2013

has one clear advantage over Chinese competition: branding. firms are powered by "eccentric failed novelists" (presumably from agencies and consulting firms that are gifted at brand positioning and execution) and "visionary founders" (think Steve Jobs) who have created exceptional brands. He notes that U.S.

Brand 8

Brand Globalization Brand Management Long-term 8

Building Personal Strength

APRIL 4, 2011

One of their first course offerings in La Jolla was the "Targeted Innovation" course, and they wanted my help. Three of the participants happened to be brand managers from Mobil. The course taught the process and techniques of team creative problem solving. Their problem?

Creativity 81

Creativity Brand Management Participative Course 81

Harvard Business Review

AUGUST 23, 2018

That fear drives their companies to invest millions into coming up with breakthrough innovations. If innovation projects are going to succeed, they’ll need to survive a handoff from an innovation team to an execution team. These labels also nicely describe the phases of innovation: Explore, Scale, and Optimize.

Project 8

Project Innovation Team Stage-Gate 8

Harvard Business Review

MAY 31, 2011

The challenge for the Chief Marketing Officer is to create marketing and brand building that is both exceptional and efficient in the face of country, product, and functional silos. Too often silos are constrained and fail to create brilliant offering or marketing innovations. Identify and leverage great ideas. Any others come to mind?

Brand 14

Brand Aaker Objective Team Building 14

In the CEO Afterlife

OCTOBER 17, 2011

The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The ramification is clutter, the enemy of brand messaging. Leadership. Some do it well.

Brand 168

Brand CEO Stage-Gate SWOT 168

Harvard Business Review

MARCH 20, 2013

Digital disruption has clearly been one of the major catalysts for this change, but less has been said about how the transformation is a prime example of open innovation , a focus of my research for many years. What it takes to make the successful shift to open innovation is always an important theme in our discussions.

Innovation 8

Innovation Advertising Market Segmentation Brand 8

Harvard Business Review

AUGUST 25, 2016

To wit, would any serious brand manager run a marketing campaign today without a capability for incorporating social media analytics? But brand managers need the computational competence of data scientists and analytic tools to get greater value from that data. That transformed the RACI decision rights template.

RACI 8

RACI Agility Brand Management Decentralization 8

Harvard Business Review

JANUARY 23, 2012

Lafley on my "Innovation Mount Rushmore" as a reminder of the importance of investing time and energy to understand the target market. It feels like a classic battle — the scientific approach of a company that launches 80 market research studies a day versus the intuitive touch of the iconic innovator of our time.

Audience 15

Audience Entrepreneur Maturity Innovation 15

Harvard Business Review

JUNE 4, 2018

The science of storytelling and brand performance. That makes simple and engaging user experience design for management key. Going forward, the most successful marketing organizations will be ones that find innovative ways of aligning recommendations inside the enterprise and out. Insight Center. Data-Driven Marketing.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Strategy Driven

AUGUST 19, 2011

It identifies your company’s red flags, and provides a powerful and innovative methodology to transition from failure to flourish. Your Company Sucks pulls back the curtain on business performance to reveal the four reasons businesses decline. It’s not too late to turn your company around – go from sucking to soaring!

Marketing 50

Marketing Objective Short-term Discount 50

N2Growth Blog

JUNE 11, 2010

In today’s post I’ll share some thoughts on the importance of social media influence in the building of personal and corporate brand equity. Can you generate an increase in revenue and brand equity with social media? Is social media right for business? How does social media compare with other mediums?

Media 401

Media Influence Blog Real Estate 401

Harvard Business Review

MAY 10, 2013

Data-rich practices such as econometric modeling, analytics and copy-testing offer brand managers an alluring promise of precision and predictability. But they also can make brands less exciting and surprising. Thinking in terms of desired consumer behavior can unlock innovative strategies. Here''s why.

Tools 11

Tools Marketing Power Brand 11

Harvard Business Review

NOVEMBER 21, 2011

Brand managers and customer care leaders beware. But for firms strategically managing customer service ecosystem expectations, however, that choice might reinforce rather than undermine a branded "user experience" of discreet complaint resolution. Everyone looks good. Not to do so is perverse.

Disintermediation 15

Disintermediation Call Center Core Competence Incentives 15

Harvard Business Review

MARCH 29, 2012

A 2011 IBM study of over 3,000 CIOs revealed that CIO-CEO alignment is stronger than ever, with traditional companies aggressively investing in technology innovation. A few years ago, community managers did not exist. In recent years, incumbents have fought back.

Technology 14

Technology Venture Capitalist CIO ROI 14

Harvard Business Review

NOVEMBER 25, 2013

Indeed, even organizations where top management keeps their eyes glued to KPI-driven dashboards have trouble agreeing on what their Top Ten Most Important Customer/Client 80/20 analytics should be. Should management refine and dig deeper into existing 80/20 KPIs? From Data to Action An HBR Insight Center.

Due Diligence 11

Due Diligence KPI Loyalty Information Technology 11

Harvard Business Review

JANUARY 23, 2013

His "Obama for America" fundraising , analytics and "get out the vote" operation was a masterpiece of agile electoral innovation and entrepreneurship. There's not a brand manager, health care administrator, CMO or CIO who wouldn't benefit big-time from benchmarking their own operations to this campaign's. They're right.

Marketing 8

Marketing Chief Technology Officer Case Study Critical Success Factor 8