N2Growth Blog

APRIL 20, 2010

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

Brand 271

Brand Blog How To Public Relations 271

The Practical Leader

AUGUST 16, 2023

One morning, I asked a group of very quiet participants a series of questions about their organization’s climate and leadership effectiveness. His observation points to a big leadership problem, “The opposite of love is not hate, it’s indifference. Some managers will complain about a declining work ethic.

Energy 52

Energy Crisis Absenteeism Leadership 52

Skip Prichard

FEBRUARY 8, 2021

Reflections on Charismatic Leadership. In marketing, this idea is used in “purpose branding”—how a brand can change the world for the better. The role of purpose branding is to unite the firm’s employees and brand customers in the pursuit of that higher vision. Take ice-cream brand Ben & Jerry’s.

Charisma 144

Charisma Bond Leadership Brand 144

In the CEO Afterlife

AUGUST 1, 2011

Leadership. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Line extensions, even on healthy brands, are seldom the answer to sales and profit challenges.

Brand 170

Brand CEO Stage-Gate Marketing 170

The Horizons Tracker

AUGUST 21, 2023

Nowadays, firms are increasingly scrutinized for their impact on society and the environment, with corporate social responsibility (CSR) becoming an essential component of brand identity. This is a company that is perceived by stakeholders as actively promoting environmental and social sustainability via co-creation and ethical leadership.

Company 97

Company Ethics Brand Brand Management 97

In the CEO Afterlife

AUGUST 1, 2011

Leadership. Old Brands. by John • August 1, 2011 • Branding , Marketing • 0 Comments. I realize I’ve been around a long time whenever I reminisce about the brands I was associated with in my early career. Line extensions, even on healthy brands, are seldom the answer to sales and profit challenges.

Brand 131

Brand CEO Stage-Gate Marketing 131

Harvard Business Review

FEBRUARY 22, 2024

In the modern competitive business environment, innovative social initiatives offer a unique avenue for growth, customer loyalty, and employee engagement, often overlooked by organizations. These programs not only revitalized brand images and increased public trust, but also significantly boosted sales and customer engagement.

Brand 20

Brand Execution Customer Loyalty Loyalty 20

In the CEO Afterlife

FEBRUARY 26, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. You be obsessed with innovation. My business career is characterized with a bunch of David versus Goliath encounters. Wherever I went, the major competitor was 20 times larger.

Creativity 240

Creativity Brand Management Marketing Resistance 240

Strategy Driven

OCTOBER 29, 2012

What are you doing to innovate it? Apple is the classic example of a brand, with products that back it up. The experience I have in Apple stores is in perfect harmony with the brand they’re portraying. They don’t have to talk about their competition – Apple is the innovator. Are you the dominant brand?

Brand 50

Brand Reputation Customer Loyalty Industry 50

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Many were already in leadership positions or on a fast track to a higher rung on the corporate ladder. How to Slay Goliath. Distinguishing Between Two Cultures.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. By applying Jacobs Suchard’s brands and businesses to HBR’s models, I was able to pin-point weaknesses and bring clarity to missing opportunities.

Mentor 228

Mentor Advertorial Kotter Hamel 228

In the CEO Afterlife

JULY 24, 2011

Leadership. by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe.

CEO 100

CEO Advertising Brand Creativity 100

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. The secret to thriving against mega-company competition comes down to leadership of three potent armaments – strategy, creativity, and culture. You be obsessed with innovation.

How To 95

How To Brand Management CEO Strategy 95

LDRLB

MARCH 12, 2012

As a 23 year-old Macleans Toothpaste Brand Manager in 1970, my colleagues and I competed against powerhouses P&G, Colgate and Unilever. The secret to thriving against mega-company competition comes down to leadership of three potent armaments – strategy, creativity, and culture. You be obsessed with innovation.

How To 111

How To Brand Management CEO Resistance 111

Skip Prichard

SEPTEMBER 24, 2019

These are the people who will turn things around, lead the organization to innovate, and drive through challenges. Over the past 27 years of my career in marketing, brand management and executive search + coaching, I’ve found time and again that organizations have blind-spots when hiring talent. Leadership Tip: slow down hiring.

Emotional Intelligence 75

Emotional Intelligence CTO Stress Exit Strategy 75

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Wouldn’t you expect more innovation?

Brand 260

Brand P&L Human Resources Brand Management 260

Coaching Tip

APRIL 29, 2011

For example, when a global brand manager and a local sales organization share responsibilities, and are rewarded for working together, they will fight for their interests so that both the global brand and the local market are addressed. Talented people thrive on that kind of energy.

Development 112

Development Bureaucracy Globalization Middle Management 112

thoughtLEADERS, LLC

DECEMBER 16, 2019

The fast-paced business environment is sometimes necessary, especially when making a name and space for your brand. When you talk about branding, you are talking about constant change. This fast-paced environment leaves brand managers with no choice: they need to favor SPEED over perfection.

Marketing 11

Marketing Brand Management Brand Environment 11

Building Personal Strength

APRIL 4, 2011

Back then I'd occasionally contract as an adjunct trainer for the Center for Creative Leadership (CCL). One of their first course offerings in La Jolla was the "Targeted Innovation" course, and they wanted my help. Three of the participants happened to be brand managers from Mobil. Their problem?

Creativity 81

Creativity Brand Management Participative Course 81

Harvard Business Review

JUNE 6, 2013

has one clear advantage over Chinese competition: branding. firms are powered by "eccentric failed novelists" (presumably from agencies and consulting firms that are gifted at brand positioning and execution) and "visionary founders" (think Steve Jobs) who have created exceptional brands. He notes that U.S.

Brand 8

Brand Globalization Brand Management Long-term 8

In the CEO Afterlife

OCTOBER 17, 2011

Leadership. The CEO as Chief Brand Custodian. by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The ramification is clutter, the enemy of brand messaging.

Brand 168

Brand CEO Stage-Gate SWOT 168

N2Growth Blog

JUNE 11, 2010

In today’s post I’ll share some thoughts on the importance of social media influence in the building of personal and corporate brand equity. Can you generate an increase in revenue and brand equity with social media? Is social media right for business? How does social media compare with other mediums?

Media 407

Media Influence Blog Real Estate 407

Harvard Business Review

JUNE 4, 2018

The science of storytelling and brand performance. Analytics-oriented marketing leaderships must recognize that their best people, just like their best customers, want intelligent exposure to meaningful choice. The “Netflixization of analytics” will increasingly shape how serious marketers make up their minds.

Engineering 8

Engineering Marketing Advertising Brand Management 8

Strategy Driven

AUGUST 19, 2011

It identifies your company’s red flags, and provides a powerful and innovative methodology to transition from failure to flourish. Rudderless Leadership. Your Company Sucks pulls back the curtain on business performance to reveal the four reasons businesses decline. What do I mean by this? Consider leaving a comment!

Marketing 50

Marketing Objective Short-term Discount 50

Harvard Business Review

JANUARY 23, 2014

Are you competing on the basis of on-going product or technological innovation? While a structure organized around customer groups is great for getting close to them and catering to their needs, for instance, it can be costly, and over time interest in product innovation may wane. Through low-cost sourcing and manufacturing?

Ulrich 8

Ulrich Cost Efficiency Consultative 8

Harvard Business Review

JULY 24, 2014

A more current corollary might be, “Brand-building is too important to be left to the brand people.”. The historical role brands have played – serving as symbols to guarantee a certain level of quality or as images to attract attention – is no longer relevant or useful today.

Brand 8

Brand Strategy Advertising Brand Management 8

Harvard Business Review

NOVEMBER 1, 2013

For that reason we advocate an alternative: the partnership model, which relies on shared leadership among hospitals, insurance plans, and medical groups. This is the leadership structure needed to improve physician performance and overcome the tendency of doctors to try to maximize their individual compensation. Making the Model Work.

Organization 8

Organization Chief Executive Officer Health Care Insurance 8

Harvard Business Review

FEBRUARY 16, 2011

But the CEO who took first place this year was singled out for what seems to be an entirely new and noteworthy type of leadership. Netflix's Reed Hastings snagged the top slot for his ability to successfully manage a winning business while launching and driving its competitor (in his case, Internet-based movie rentals) with equal zeal.

Parcell 11

Parcell CEO Airlines Trends 11

Harvard Business Review

APRIL 8, 2015

We recently worked with apparel industry leaders from design, sourcing, manufacturing, and brand management to prototype a more innovative, responsive, and responsible supply chain. The workshop did not include a single PowerPoint slide or digital simulation.

Team 8

Team Supply Chain Workshop Drucker 8

In the CEO Afterlife

APRIL 10, 2011

Leadership. Sixty-five innovative operations - four in the state of California alone. EA says that would stifle innovation. The leaders of these companies aren’t ‘managing the store’; they’re building new stores. Check their market cap and reputation for innovation. Leadership. In the CEO Afterlife.

CEO 170

CEO Advice Company Competitive Advantage 170

In the CEO Afterlife

JUNE 8, 2016

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company.

Brand 100

Brand Brand Management Advertising Management 100