The Horizons Tracker

AUGUST 21, 2023

Nowadays, firms are increasingly scrutinized for their impact on society and the environment, with corporate social responsibility (CSR) becoming an essential component of brand identity. This is a company that is perceived by stakeholders as actively promoting environmental and social sustainability via co-creation and ethical leadership.

Company 97

Company Ethics Brand Brand Management 97

Talent Anarchy 1

AUGUST 25, 2023

Brand Managers: Brand managers are tasked with building and maintaining a strong brand image. They work on strategies to enhance brand recognition and loyalty. Research and Development (R&D) Innovation is a driving force in the consumer non-durables industry.

Career 78

Career Supply Chain Pharmaceuticals Industry 78

The Practical Leader

AUGUST 16, 2023

Some managers will complain about a declining work ethic. When we look at 360 assessments or engagement surveys, it’s clear that a more accurate response to these managers is; nobody wants to work for you. Brand management is an inside job. They brand themselves and the workplace.

Energy 52

Energy Crisis Absenteeism Leadership 52

In the CEO Afterlife

AUGUST 6, 2013

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. The ramification is clutter, the arch enemy of brand identity. Wouldn’t you expect more innovation?

Brand 260

Brand P&L Human Resources Brand Management 260

In the CEO Afterlife

JUNE 8, 2016

Years later, it took on bigger players by introducing new innovative packaging to the market, and subsequently carving out a double-digit share when few thought it could be done. And everyone is trying to climb to the top of that to get ahead,” explains Heather Fadali, senior brand manager for coffee at Kraft Heinz, Nabob’s parent company.

Brand 100

Brand Brand Management Advertising Management 100