Aaker Innovation Products Technology 
Harvard Business Review
MAY 20, 2011
The only real way to grow sales and profits is to create innovative offerings with some "must haves" that define new categories or subcategories for which competitors are not relevant. Proprietary technology. Ongoing innovation. I would be interested in examples of others. It really is a different way to look at strategy.
Harvard Business Review
MAY 31, 2011
The challenge for the Chief Marketing Officer is to create marketing and brand building that is both exceptional and efficient in the face of country, product, and functional silos. Pharmacia had a global team representing regional silos that met to coordinate marketing globally and to coordinate new product planning.
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