Aaker, Management and Tactics - Leadership Digital

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Aaker

Management

Tactics

Personal Needs vs. Customer Relationships

Strategy Driven

SEPTEMBER 27, 2013

Some compile complex Customer Relationship Management algorithms to develop and maintain these relationships. Even when brands claim to desire lifetime relationships with customers, many tactically distance themselves from the humanity of their interactions. The Powerful Role of Trust. The Sincere Company.

Aaker

Aaker Short-term Marketing Benchmarking

How CMOs Build Brands by Collaborating Across Silos

Harvard Business Review

MAY 31, 2011

All these roles can lead to a seat at the strategy table, an invited seat rather than one forced on the silo executive teams, and to opportunities to link silos both strategically and tactically. Pharmacia had a global team representing regional silos that met to coordinate marketing globally and to coordinate new product planning.

Brand

Brand Aaker Objective Team Building

Personal Needs vs. Customer Relationships

How CMOs Build Brands by Collaborating Across Silos

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