How CMOs Build Brands by Collaborating Across Silos
Harvard Business Review
MAY 31, 2011
All these roles can lead to a seat at the strategy table, an invited seat rather than one forced on the silo executive teams, and to opportunities to link silos both strategically and tactically. In fact team building can be the primary objective. The five suggestions all have been shown to advance these objectives. Any others come to mind?
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