Remove Absenteeism Remove Efficiency Remove Hawthorne Effect Remove Operations

Virgin Atlantic Tested 3 Ways to Change Employee Behavior

Harvard Business

An estimated 21% of carbon emissions in the United States are attributable to companies, and yet to date there is scant research on how to make firm operations more efficient in terms of reducing pollution. So we partnered with Virgin Atlantic Airways on a field experiment to understand how the behavior of employees—in this case, airline captains—influences fuel efficiency, and how low-cost company interventions can influence their behavior.