Virgin Atlantic Tested 3 Ways to Change Employee Behavior
AUGUST 1, 2016
An estimated 21% of carbon emissions in the United States are attributable to companies, and yet to date there is scant research on how to make firm operations more efficient in terms of reducing pollution. For many years, teams at Virgin Atlantic have been testing ways to motivate efficient decision-making in the cockpit. Challenging captains to meet higher performance targets proved to be the most cost-effective intervention.