Absenteeism Influence Marketing Presenteeism 
Harvard Business Review
FEBRUARY 21, 2014
Instead, they question the motives of a company for even offering a wellness program, which they slam as an “employee control tool” and “a marketing tool for health plans.” What are the behaviors that corporate wellness initiatives are trying to influence? Lewis and Khanna, however, don’t focus on such findings.
Ask Atma
JANUARY 2, 2011
And the Fundaments of managing by objectives : Cascading of organizational goals and objectives, (For example, a top level goal of increasing sales by 20% over a defined period may require a bottom level goal of increasing marketing effectiveness or marketing coverage in order to reach the sales set.). the number of jobs increases.
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