Salespeople Need a Strategy for Selling to CEOs
Harvard Business Review
OCTOBER 13, 2016
While the number of executives reporting to the CEO has doubled, only 35% of Fortune 500 and S&P 500 companies have COOs, who are responsible for integration across business units or functions. COOs once outnumbered CFOs in those firms, but not now. The onus is on you, not the buyer, to suggest constructive next steps.
8 
Let's personalize your content