Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft
Harvard Business Review
DECEMBER 18, 2017
“Advances in technology have helped us reimagine fan engagement and create new business models that we never thought possible. “FOX Sports has always been about fans first,” says Tom Zentmeyer, Vice President, Technology and Games at FOX Sports. “It’s tribal. This isn’t always easy.
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