Is That a TV Show or Are You Trying to Sell Me Something?
Harvard Business Review
MARCH 5, 2013
Content providers maintain an uneasy alliance with advertisers. And both sides need the advertising to succeed. First there were advertorials and ad copy rendered in a publication's house font (usually but not always discreetly labeled "Paid Advertising"). The Future of Advertising An HBR Insight Center.
8 
Let's personalize your content