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Practicing the Spirit of the Law: Serve Your Customer Better

Strategy Driven

Another example, what would you consider an advertorial? It’s an advertisement camouflaged to appear as a feature article. Is an advertorial legal—yes. By typesetting and carefully writing an advertisement as an unbiased opinion, the reader is misled, deceived into believing that the content is not commercial.

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How Different Marketing Strategies Can Boost Your Business Profile

Strategy Driven

Printed advertorial content in magazines, newspapers, brochures and billboards. As a result they could advertise your business brand within a very short time period, bringing you plenty more customers. Provides a Platform To Advertise Your Products and Services. Providing short video tutorials. SEO (search engine optimization).

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Lying to ourselves

CEO Blog

Not advertorial but for the benefit of the reader - enough the people remember you. Option 2 - advertise on FB to get a prospect then email then call. Send FB, Twitter and Linkedin updates. And add in the odd email and call and it is long term persistence. 2 - Fail often, Fail fast, Fail cheap.

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Lying to ourselves

CEO Blog

Not advertorial but for the benefit of the reader - enough the people remember you. Option 2 - advertise on FB to get a prospect then email then call. Send FB, Twitter and Linkedin updates. And add in the odd email and call and it is long term persistence. 2 - Fail often, Fail fast, Fail cheap.

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We Need a Better Definition of "Native Advertising"

Harvard Business Review

If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?".

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Is That a TV Show or Are You Trying to Sell Me Something?

Harvard Business Review

Content providers maintain an uneasy alliance with advertisers. And both sides need the advertising to succeed. First there were advertorials and ad copy rendered in a publication's house font (usually but not always discreetly labeled "Paid Advertising"). The Future of Advertising An HBR Insight Center.

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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

As native advertising models continue to be introduced and the ability for brands to do something that will resonate with consumers gets more difficult due to the crowded social platforms, content becomes another form of media. When people think of marketing agencies and the advertising output, they generally think about the big idea.