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We Need a Better Definition of "Native Advertising"

Harvard Business Review

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?".

Advertising

Advertising Definition Advertorial Media

What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

MARCH 15, 2013

Everyone is curious about how big data is going to play out, what's in store for wearable technology and just what, exactly, the screen of the future will look like — and how consumers will interact with it. When people think of marketing agencies and the advertising output, they generally think about the big idea.

Marketing

Marketing Brand Advertorial Advertising

Leadership Digital

We Need a Better Definition of "Native Advertising"

What the Marketing Agency of the Future Will Do Differently

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