Advertising Attrition Development Innovation 
Ask Atma
MAY 5, 2012
You have a great business idea but you are not sure how to develop it. model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. And you start by developing the simplest working version of your idea.
Harvard Business Review
AUGUST 20, 2015
But even if you’re adhering to principles of data-driven management , why not instead conduct controlled, randomized experiments to find out which practices are the best at promoting productivity, worker satisfaction, and innovation? Automotive firms develop concept cars. Food companies experiment with new foods and flavors.
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