James Bond, Dunder Mifflin, and the Future of Product Placement
Harvard Business Review
JUNE 23, 2016
Trying to explain to my children that there are advertising breaks so people can sell them things was a deflating experience. While many have theorized about the decline of interruption-based advertising, I realized as I looked into my children’s faces that the end may be sooner than advertisers realize. Research by Eva A.
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