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What it means to be Bonded, Licensed, and Insured

Strategy Driven

Service companies and contractors usually mention that they are “bonded, licensed, and insured” when they advertise their services. When companies claim that they are bonded, licensed, and insured, it tells us that they are committed to giving their best and most valuable service to their customers. Consider leaving a comment!

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Artificial Persuasion: The Invisible Brand

Leading Blog

Buried deep within the media we consume and the apps we use, unseen forces are working behind the scenes collecting data about us to pair with AI and digital advertising to influence everything we do. Psychotechnology combines four areas of innovation: Personalization: Personalization is the norm in digital advertising.

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How to Develop a Clear Brand Strategy

Strategy Driven

Consistency refers to how relevant your advertising is across different platforms; this means relevance to your brand’s meaning or message. This is relevant in every walk of life, including brand marketing and advertising. This could be the deeper values your business was founded on, but presented in a unique way. Consistency.

Brand 115
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Office Drinking Etiquette Every Person Should Follow

HR Digest

If you want a team bonding session, then after-work drinks are the obvious choice. Some companies even advertise happy hours and a Thursday/Friday drink day as a recruitment perk. With the rise of coworking spaces, regular beer on tap is advertised as a selling point.

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How to Start a Used Car Business

Strategy Driven

To run a successful business, you also need to get to grips with marketing strategy, techniques and advertising standards you need to comply with. You will also need to get a surety bond which means your customers are financially protected when buying from you, should you fail to meet your obligations. Build Your Inventory.

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Leading From Within: Shifting Ego, Ceding Control, and Rising Empathy

Great Leadership By Dan

A trust-based, reciprocal relationship changes the nature of interactions and alters the bond with a consequent recalibration. Previously, they could control most of what was presented to the public about the company, whether through advertising, press releases, newsletters and other corporate communications.

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Women Are Today’s Brand Champions

Strategy Driven

They are so far off base that one recent article noted that 91% of women believe that advertisers simply “don’t understand” when it comes to the female consumer. It’s not that advertisers are deliberately approaching women in the wrong way because they do have a lot at stake with their targeted advertising campaigns.

Brand 63