The Big Picture of Business – The Realities of Branding… Slogans that Mislead
Strategy Driven
JUNE 22, 2012
This is not written to take swipes at responsible branding, marketing and advertising. Advertising fulfills many essential niche needs. One most often hears inflated misrepresentations, false perceptions and over-statements via such contexts as: Corporate image spots that appear on TV news shows. Self-promotional brochures.
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