Advertising CPM Creativity Finance 
Harvard Business Review
NOVEMBER 3, 2014
Over a century ago retail and advertising pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” And since you usually pay on a CPM basis, you get tons of free impressions. So high quality, creative content is critical, but it’s not a technology.
Harvard Business Review
NOVEMBER 3, 2014
Over a century ago retail and advertising pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” And since you usually pay on a CPM basis, you get tons of free impressions. So high quality, creative content is critical, but it’s not a technology.
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