Rajesh Setty

DECEMBER 4, 2008

Here you’ll find more than 1500 articles and mini-sagas on entrepreneurship, leadership, creativity and simply how to distinguish yourself. Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. Its even 100% free!

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

NOVEMBER 3, 2014

Over a century ago retail and advertising pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” And since you usually pay on a CPM basis, you get tons of free impressions. So high quality, creative content is critical, but it’s not a technology.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

NOVEMBER 3, 2014

Over a century ago retail and advertising pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” And since you usually pay on a CPM basis, you get tons of free impressions. So high quality, creative content is critical, but it’s not a technology.

Technology 8

Technology Marketing Company CRM 8